Healthy Directions: Health Supplements & Vitamins
Healthy Directions features quality-tested health supplements, vitamins, probiotics and creams. Learn more about these products and healthy living advice.
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Men & Womens Multi Vitimins
Daily Advantage
Heart Healthy ProMulti Kit for Women
Heart Healthy Multivitamin for Men
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Helen of Troy loses millions in sale of Healthy Directions supplement company
Helen of Troy loses millions in sale of Healthy Directions supplement companyEl Paso consumer products company sells Healthy Directions for up to $149M less than the $195M it paid for vitamins seller in 2014Vic KolencEl Paso Times
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Helen of Troy has sold its struggling Healthy Directions nutritional supplements business at an apparent loss of $124 million to $149 million only 3½ years after the El Paso consumer products company bought the Maryland company.
Helen of Troy officials announced this week that they sold Healthy Directions, based in Bethesda, Md., to Direct Digital, a Charlotte, N.C., developer and seller of health supplements, for $46 million and an additional payment of up to $25 million, based on Healthy Directions sales through the end of February.
Healthy Directions sells doctor-branded vitamins and other health supplements.
Helen of Troy bought Healthy Directions in June 2014 for $195 million in cash.
That means the El Paso company sold Healthy Directions for $124 million to $149 million less than the 2014 purchase price, depending on the amount of the pending second payment.
Helen of Troy loses millions in sale of Healthy Directions supplement companyEl Paso consumer products company sells Healthy Directions for up to $149M less than the $195M it paid for vitamins seller in 2014Vic KolencEl Paso Times
View Comments
1:23
5:31
Helen of Troy has sold its struggling Healthy Directions nutritional supplements business at an apparent loss of $124 million to $149 million only 3½ years after the El Paso consumer products company bought the Maryland company.
Helen of Troy officials announced this week that they sold Healthy Directions, based in Bethesda, Md., to Direct Digital, a Charlotte, N.C., developer and seller of health supplements, for $46 million and an additional payment of up to $25 million, based on Healthy Directions sales through the end of February.
Healthy Directions sells doctor-branded vitamins and other health supplements.
Helen of Troy bought Healthy Directions in June 2014 for $195 million in cash.
That means the El Paso company sold Healthy Directions for $124 million to $149 million less than the 2014 purchase price, depending on the amount of the pending second payment.