Healthy Directions: Health Supplements & Vitamins
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Supplements and products For Vision Health
ITEM #VAD01 Dr. David Williams Vision Advantage Superior eye support from around the world See Product Details Labor Day Sale
Save 40% + a BONUS 15% with promo code EXTRA15
Plus, Free Shipping and Free Gift with orders $49+
Retail Price: $46.99 $28.19 ea. (Total: $84.57)
The superior support you need to keep your eyes healthyEye health is the elephant in the room that many people seem to ignore. Everyone should be taking steps to support their eye health, no matter what their age. It's time to give some serious consideration to your eyes and how you can treat them well. Especially now due to the constant exposure to blue light emitted from digital devices like smartphones, computers, tablets, and e-readers.
Vision Advantage® brings what Dr. Williams believes are the best eye health ingredients from across the globe with just the right clinical research, all designed to help keep your eyes healthy for the long haul.
It all starts with 2 award-winning ingredients: Lutemax® 2020 Lutein, a clinically validated combination of lutein and zeaxanthin in a 5:1 ratio—the same ratio found in the human body—and clinically validated astaxanthin.
Lutein and zeaxanthin are essential phytonutrients involved in the maintenance of eye health. Both of these nutrients are found in various parts of our bodies, but they are most concentrated in the eye, especially in the retina, where entering light is filtered.
“Innate sunglasses” filter out harmful blue lightLutemax 2020 has been studied to show that it helps shield your eyes from harmful blue light, and supports the health of your macular pigment.
In addition, the powerful combination in Lutemax 2020 lutein has been shown to…
Given that lutein and zeaxanthin are not produced by the body—and knowing that the average US consumption is far below levels that are beneficial (good sources are foods such as eggs, broccoli and peas)—supplementation is important.
Full 6 mg research dose of astaxanthin reduces eyestrain and fatigueIt seems everyone is jumping on the astaxanthin bandwagon these days. And for good reason. Astaxanthin is a powerful antioxidant. That's why it's been the second cornerstone in Dr. Williams’ Vision Advantage formula for years.
Astaxanthin comes from microalgae that are found in abundance from arctic marine environments to common freshwater rock pools throughout the world. It's what gives the pink and red color to salmon, shrimp, and lobster. Several double-blind, placebo-controlled studies have shown that a special form of astaxanthin helps reduce the symptoms of eyestrain and fatigue, and even the stiffness you get in your shoulders and back from tired eyes. Plus, studies show that astaxanthin supports visual acuity. But that's not all. Astaxanthin provides support against oxidative stress, and supports healthy blood flow, HDL levels, and potentially even immune health. You get a full 6 mg research level of astaxanthin in each daily dose.
These great Chinese and Indian secrets can't be found in other formulasDuring his research in China, Dr. Williams discovered their best-kept secret for healthy, keen vision—an ancient Chinese recipe called Hachimijiogan (pronounced ah-chi-mijo-jan) that's a precise blend of 8 different herbs.
That's why Dr. Williams included 100 mg of this unique blend of herbs in Vision Advantage.
You also get a unique, Ayurvedic herbal complex called Triphala, which means “three fruits.” Ancient uses suggest that, when combined, the health-giving fruits support optimal eye health.
Additional antioxidants support the health of your lensesThe biggest threat to your eyes is harmful free radicals. In Vision Advantage, you get an arsenal of antioxidants, including N-Acetyl L-Cysteine (NAC), plus vitamins A, C and E.
Nowhere else will you find supplements for eye health based on traditional uses from around the world and the latest scientific research and advances. Vision Advantage contains research levels of lutein and astaxanthin plus traditionally used herbs from around the world to help keep your eyes healthy in every way possible.
1Stringham JM, Stringham NT. Experimental Eye Research. 2006;151:1–8. Ingredients and DosageDoctor's Suggested Use: Take 3 capsules once daily with a meal.
Serving Size: 3 capsules
Servings Per Container: 30
IngredientAmount Per Serving% DV
Vitamin A (as beta carotene)3,000 mcg RAE333%
Vitamin C (as ascorbic acid)120 mg133%
Vitamin E (as d-alpha tocopheryl succinate)101 mg673%
Zinc (as zinc glycinate)18 mg164%
Taurine500 mg*
L-Cysteine Hydrochloride250 mg*
Hachimijiogan Herbal Complex—Astragalus Extract (root),
Asiatic Dogwood Extract (fruit), Chinese Yam Extract (root), Mountain Peony Extract (root bark), Poria Extract (sclerotium), Rehmannia Extract (root), Asian Water Plaintain Extract (root), Schisandra Extract (fruit)100 mg*
Triphala Complex—Amla Extract (fruit), Belleric Myrobalan
Extract (fruit), Chebulic Myrobalan Extract (fruit)50 mg*
Lutein (from marigold flower)(Lutemax® 2020)10 mg*
Astaxanthin (from Haematococcus pluvialis algae extract)(AstaReal®)6 mg*
Zeaxanthin (from marigold flower)(Lutemax® 2020)2 mg*
*Daily Value (DV) not established.Other ingredients: Microcrystalline cellulose, gelatin, magnesium stearate, silica
Precautions: Consult a health care practitioner if you are pregnant or nursing, have a serious medical condition, or use any medications.
Keep out of reach of children.
Lutemax® 2020 is a trademark of OmniActive Health Technologies, Ltd. Science and QualityLutein and ZeaxanthinOne study published on lutein and eye health showed that 10 mg of lutein supplemented with or without other antioxidants supports visual function by increasing macular pigment optical density, and promotes visual acuity, contrast sensitivity, and glare recovery time.1
Another study examined subjects' tolerance to glare. After four months of taking 10 mg of lutein and 2 mg of zeaxanthin daily, glare tolerance greatly increased. By six months, the time needed for subjects to see clearly again after viewing a bright glaring light significantly decreased.2
AstaxanthinIn a double-blind, placebo-controlled trial, 48 subjects who regularly worked in front of computer monitors (VDTs) for at least 6 hours per day and complained of eye fatigue were randomly divided and given either 6 mg of astaxanthin or placebo for 4 weeks. At the end of the study, those taking the astaxanthin exhibited increased power of accommodation (how fast the eyes are able to switch focus from near to distant objects), and reduced symptoms of eye strain and fatigue.3
In a double-blind, placebo-controlled study, 26 healthy participants working in front of VDTs took 5 mg of astaxanthin (or placebo) for one month. At the end of the trial, those taking the supplement reported a 54% reduction in eye fatigue complaints. Their power of accommodation was also significantly improved.4
Vitamin A (as beta carotene) and Vitamin EVitamins A (a carotenoid) and E are powerful antioxidants which research has suggested is specifically important for shielding the eye against oxidative stress.5
Vitamin CObservational studies (studies in which researchers observe the participants to try to identify lifestyle factors associated with better health) tell us that people who regularly use vitamin C supplements exhibited better eye health associated with their ability to fight oxidative stress.6
1Richer S, et al. Optometry 2004 Apr;75(4):216–30.
2Stringham J, Hammond BR. Optom Vis Sci 2008;85(2):82–8.
3Nagaki Y, et al. J Clin Ther Med 2006;22(1):41–54.
4Nagaki Y, et al. J Tradit Med 2002;19(5):170–73.
5Rasmussen, H.M., et al. Clin. Interv. Aging, 2013: 8: 741-748.
6Jacques PF, et al. Am J Clin Nutr 1997;66(4):911–16.
Product Quality
Vision Advantage® brings what Dr. Williams believes are the best eye health ingredients from across the globe with just the right clinical research, all designed to help keep your eyes healthy for the long haul.
It all starts with 2 award-winning ingredients: Lutemax® 2020 Lutein, a clinically validated combination of lutein and zeaxanthin in a 5:1 ratio—the same ratio found in the human body—and clinically validated astaxanthin.
Lutein and zeaxanthin are essential phytonutrients involved in the maintenance of eye health. Both of these nutrients are found in various parts of our bodies, but they are most concentrated in the eye, especially in the retina, where entering light is filtered.
“Innate sunglasses” filter out harmful blue lightLutemax 2020 has been studied to show that it helps shield your eyes from harmful blue light, and supports the health of your macular pigment.
In addition, the powerful combination in Lutemax 2020 lutein has been shown to…
- Boost lutein and zeaxanthin levels in the body
- Support normal macular pigment optical density (MPOD)
- Support visual recovery after bright light exposure
- Support visual adaptation to low-light conditions
Given that lutein and zeaxanthin are not produced by the body—and knowing that the average US consumption is far below levels that are beneficial (good sources are foods such as eggs, broccoli and peas)—supplementation is important.
Full 6 mg research dose of astaxanthin reduces eyestrain and fatigueIt seems everyone is jumping on the astaxanthin bandwagon these days. And for good reason. Astaxanthin is a powerful antioxidant. That's why it's been the second cornerstone in Dr. Williams’ Vision Advantage formula for years.
Astaxanthin comes from microalgae that are found in abundance from arctic marine environments to common freshwater rock pools throughout the world. It's what gives the pink and red color to salmon, shrimp, and lobster. Several double-blind, placebo-controlled studies have shown that a special form of astaxanthin helps reduce the symptoms of eyestrain and fatigue, and even the stiffness you get in your shoulders and back from tired eyes. Plus, studies show that astaxanthin supports visual acuity. But that's not all. Astaxanthin provides support against oxidative stress, and supports healthy blood flow, HDL levels, and potentially even immune health. You get a full 6 mg research level of astaxanthin in each daily dose.
These great Chinese and Indian secrets can't be found in other formulasDuring his research in China, Dr. Williams discovered their best-kept secret for healthy, keen vision—an ancient Chinese recipe called Hachimijiogan (pronounced ah-chi-mijo-jan) that's a precise blend of 8 different herbs.
That's why Dr. Williams included 100 mg of this unique blend of herbs in Vision Advantage.
You also get a unique, Ayurvedic herbal complex called Triphala, which means “three fruits.” Ancient uses suggest that, when combined, the health-giving fruits support optimal eye health.
Additional antioxidants support the health of your lensesThe biggest threat to your eyes is harmful free radicals. In Vision Advantage, you get an arsenal of antioxidants, including N-Acetyl L-Cysteine (NAC), plus vitamins A, C and E.
Nowhere else will you find supplements for eye health based on traditional uses from around the world and the latest scientific research and advances. Vision Advantage contains research levels of lutein and astaxanthin plus traditionally used herbs from around the world to help keep your eyes healthy in every way possible.
1Stringham JM, Stringham NT. Experimental Eye Research. 2006;151:1–8. Ingredients and DosageDoctor's Suggested Use: Take 3 capsules once daily with a meal.
Serving Size: 3 capsules
Servings Per Container: 30
IngredientAmount Per Serving% DV
Vitamin A (as beta carotene)3,000 mcg RAE333%
Vitamin C (as ascorbic acid)120 mg133%
Vitamin E (as d-alpha tocopheryl succinate)101 mg673%
Zinc (as zinc glycinate)18 mg164%
Taurine500 mg*
L-Cysteine Hydrochloride250 mg*
Hachimijiogan Herbal Complex—Astragalus Extract (root),
Asiatic Dogwood Extract (fruit), Chinese Yam Extract (root), Mountain Peony Extract (root bark), Poria Extract (sclerotium), Rehmannia Extract (root), Asian Water Plaintain Extract (root), Schisandra Extract (fruit)100 mg*
Triphala Complex—Amla Extract (fruit), Belleric Myrobalan
Extract (fruit), Chebulic Myrobalan Extract (fruit)50 mg*
Lutein (from marigold flower)(Lutemax® 2020)10 mg*
Astaxanthin (from Haematococcus pluvialis algae extract)(AstaReal®)6 mg*
Zeaxanthin (from marigold flower)(Lutemax® 2020)2 mg*
*Daily Value (DV) not established.Other ingredients: Microcrystalline cellulose, gelatin, magnesium stearate, silica
Precautions: Consult a health care practitioner if you are pregnant or nursing, have a serious medical condition, or use any medications.
Keep out of reach of children.
GLUTEN FREE
Lutemax® 2020 is a trademark of OmniActive Health Technologies, Ltd. Science and QualityLutein and ZeaxanthinOne study published on lutein and eye health showed that 10 mg of lutein supplemented with or without other antioxidants supports visual function by increasing macular pigment optical density, and promotes visual acuity, contrast sensitivity, and glare recovery time.1
Another study examined subjects' tolerance to glare. After four months of taking 10 mg of lutein and 2 mg of zeaxanthin daily, glare tolerance greatly increased. By six months, the time needed for subjects to see clearly again after viewing a bright glaring light significantly decreased.2
AstaxanthinIn a double-blind, placebo-controlled trial, 48 subjects who regularly worked in front of computer monitors (VDTs) for at least 6 hours per day and complained of eye fatigue were randomly divided and given either 6 mg of astaxanthin or placebo for 4 weeks. At the end of the study, those taking the astaxanthin exhibited increased power of accommodation (how fast the eyes are able to switch focus from near to distant objects), and reduced symptoms of eye strain and fatigue.3
In a double-blind, placebo-controlled study, 26 healthy participants working in front of VDTs took 5 mg of astaxanthin (or placebo) for one month. At the end of the trial, those taking the supplement reported a 54% reduction in eye fatigue complaints. Their power of accommodation was also significantly improved.4
Vitamin A (as beta carotene) and Vitamin EVitamins A (a carotenoid) and E are powerful antioxidants which research has suggested is specifically important for shielding the eye against oxidative stress.5
Vitamin CObservational studies (studies in which researchers observe the participants to try to identify lifestyle factors associated with better health) tell us that people who regularly use vitamin C supplements exhibited better eye health associated with their ability to fight oxidative stress.6
1Richer S, et al. Optometry 2004 Apr;75(4):216–30.
2Stringham J, Hammond BR. Optom Vis Sci 2008;85(2):82–8.
3Nagaki Y, et al. J Clin Ther Med 2006;22(1):41–54.
4Nagaki Y, et al. J Tradit Med 2002;19(5):170–73.
5Rasmussen, H.M., et al. Clin. Interv. Aging, 2013: 8: 741-748.
6Jacques PF, et al. Am J Clin Nutr 1997;66(4):911–16.
Product Quality
- Manufactured to exacting standards using highest quality raw materials
- Produced in accordance with our strict Standard Operating Procedures (SOPs) that meet those set by the FDA’s Good Manufacturing Practices
- Every batch tested to verify purity and potency specifications are met
- Quality assured with our Triple-Testing Philosophy™
- Backed by our 100% satisfaction guarantee
Save 25% off Dr. Whitaker's top selling eye supplements! 
Vision Essentials ULTRA One-of-a-kind solution for macular & retinal health, eyestrain, intraocular pressure and dry eyes—even mood support...in just one pill a day!
Vision Essentials Gold
Vision Advantage
Men & Womens Multi Vitimins
ITEM #DNW01 Dr. Stephen Sinatra Heart Healthy Multivitamin for Women 4.8 out of 5 stars. Read reviews for average rating value is 4.8 of 5. Read 135 Reviews Same page link.4.8
(135)
WRITE A REVIEW Cardiologist-developed multivitamin supports the specific health needs women have—starting with the heart
ITEM #REG01 Dr. Julian Whitaker Forward Plus Daily Regimen Make GREAT HEALTH a top priority with the advanced nutritional foundation in Forward Plus See Product Details Labor Day Sale
Save 40% + a BONUS 15% with promo code EXTRA15
Plus, Free Shipping and Free Gift with orders $49+
Retail Price: $64.99 $38.99 ea. (Total: $116.97
ITEM #DNM01 Dr. Stephen Sinatra Heart Healthy Multivitamin for Men 4.5 out of 5 stars. Read reviews for average rating value is 4.5 of 5. Read 133 Reviews Same page link.4.5
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WRITE A REVIEW Strength, energy, endurance—get the targeted nutrient support a man needs most See Product Details Labor Day Sale
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ITEM #MGC01 Dr. Stephen Sinatra Magnesium Broad-Spectrum Complex 4.7 out of 5 stars. Read reviews for average rating value is 4.7 of 5. Read 153 Reviews Same page link.4.7
(153)
WRITE A REVIEW Four absorbable forms of magnesium support healthy blood pressure levels, blood flow, bone health and mood See Product Details Retail Price: $23.99 $14.39 ea. (Total: $43.17)
ITEM #FWG01 Dr. Julian Whitaker Forward Gold Daily Regimen 4.6 out of 5 stars. Read reviews for average rating value is 4.6 of 5. Read 158 Reviews Same page link.4.6
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WRITE A REVIEW NEW & IMPROVED formula for vibrant health after age 65, now with with clinically studied brain health nutrient Cognigrape! See Product Details Labor Day Sale
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Helen of Troy loses millions in sale of Healthy Directions supplement company
Helen of Troy loses millions in sale of Healthy Directions supplement companyEl Paso consumer products company sells Healthy Directions for up to $149M less than the $195M it paid for vitamins seller in 2014Vic KolencEl Paso Times
View Comments
1:23
5:31
Helen of Troy has sold its struggling Healthy Directions nutritional supplements business at an apparent loss of $124 million to $149 million only 3½ years after the El Paso consumer products company bought the Maryland company.
Helen of Troy officials announced this week that they sold Healthy Directions, based in Bethesda, Md., to Direct Digital, a Charlotte, N.C., developer and seller of health supplements, for $46 million and an additional payment of up to $25 million, based on Healthy Directions sales through the end of February.
Healthy Directions sells doctor-branded vitamins and other health supplements.
Helen of Troy bought Healthy Directions in June 2014 for $195 million in cash.
That means the El Paso company sold Healthy Directions for $124 million to $149 million less than the 2014 purchase price, depending on the amount of the pending second payment.
Helen of Troy loses millions in sale of Healthy Directions supplement companyEl Paso consumer products company sells Healthy Directions for up to $149M less than the $195M it paid for vitamins seller in 2014Vic KolencEl Paso Times
View Comments
1:23
5:31
Helen of Troy has sold its struggling Healthy Directions nutritional supplements business at an apparent loss of $124 million to $149 million only 3½ years after the El Paso consumer products company bought the Maryland company.
Helen of Troy officials announced this week that they sold Healthy Directions, based in Bethesda, Md., to Direct Digital, a Charlotte, N.C., developer and seller of health supplements, for $46 million and an additional payment of up to $25 million, based on Healthy Directions sales through the end of February.
Healthy Directions sells doctor-branded vitamins and other health supplements.
Helen of Troy bought Healthy Directions in June 2014 for $195 million in cash.
That means the El Paso company sold Healthy Directions for $124 million to $149 million less than the 2014 purchase price, depending on the amount of the pending second payment.
